Intent on changing the world.
By bringing together the smartest, bravest and most innovative minds in the creative industry, we have the chance to change the world.The Global Malaria Creative Collective is a group of like-minded creative and media agencies with a shared vision – to end malaria in our lifetime.Backed by organisations including the World Health Organisation, the UN’s RBM Partnership to End Malaria, The Bill and Melinda Gates Foundation, The African Union and more, the Creative Collective develops ground-breaking campaigns that drive action from leadership and inspire the global public to take a stand.
"IF YOU WANT TO GO FAST, GO ALONE. IF YOU WANT TO GO FAR, GO TOGETHER."
African proverb
In recent years, campaigns produced by the Creative Collective:
Boosted the call to end malaria to reach more than 2 billion people worldwide
Helped secure a record $15.7 billion in the fight to end the epidemics of AIDS, TB and malaria
Helped secure $4.25 billion in commitments to fight malaria and NTDs at the Summit in Kigali
Won multiple global media awards, giving malaria a platform outside the health sector
CREATIVITY IS COLLECTIVE
Ideation
Today’s creative agencies are a hive of powerful creative ability, ground-breaking innovation and epic ideas. When linked together, we can push concepts to the next level and create unique, impactful and transformative global campaigns.
Production
Working with some of the world’s renowned production companies has enabled us to take the malaria story to a global platform. Our partners deliver the full production mix from sound design and editing to special FX and animation, all coming together to deliver bold, creative content that ignites movements and makes change.
Innovation
We embrace innovation and world firsts. Being part of the Collective allows teams to test new technology and to push the boundaries of their creativity to create cutting-edge digital elements for campaigns that engage millions, inspire the creative industry and accelerate new global trends.
MEDIA
Using a broad scope of media platforms and advertising space allows campaigns to reach far and wide, delivering critical messages to the eyes of global leaders and taking the directive to end malaria to the masses.
Digital
We encourage our Creative Collective to flex its creative digital muscles to produce world class platforms and mechanisms that not only deliver state-of-the-art campaigns but allow our powerful message to ripple through audiences worldwide.
Impact
The Creative Collective’s bold, unique campaigns have helped to drive revolutionary change. In the last year the Collective has helped secure $14 billion in the fight to end malaria, AIDS and TB as well as helping drive a commitment to halve malaria in the Commonwealth by 2023. Campaigns have also won countless awards including The Drum, BIMA, CogX, Kinsale Shark and the Webbys.