DRAW THE LINE AGAINST
MALARIA





Against the backdrop of the COVID-19 pandemic, our Creative Collective has powered a new youth-focused creative campaign to ‘draw the line’ against malaria, one of humanity’s oldest and deadliest diseases. The Draw The Line Against Malaria campaign is fronted by African stars and changemakers coming together to inspire young people from across the African continent and the globe to call on their leaders and push for political action to end malaria within a generation.


The campaign reflects the energy, talent, and cultural influence emanating from the African continent with references to art, fashion, music, sport, and entertainment. Combining an interactive digital platform at zeromalaria.org and brought to life through a powerful film, the campaign highlights young people taking charge of their lives and refusing to allow malaria to steal their futures.


Huge thanks to Dentsu International, Black Dog Films of the Ridley Scott Creative Group, JM Films, artist Láolú NYC, Wave, Trim Editing, TSE, Fiksa, Isobar, Facebook, Onesize, LOBO, Antfood, ViacomCBS – just some of the partners involved in bringing this campaign to life.


GO BEHIND THE SCENES



IF YOU WANT TO GO FAST, GO ALONE. IF YOU WANT TO GO FAR, GO TOGETHER



AFRICAN PROVERB



THE GLOBAL MALARIA CREATIVE COLLECTIVE - intent ON CHANGING THE WORLD





By bringing together the world’s smartest, bravest and most innovative, minds in the creative industry, we have the chance to change the world.
The Global Malaria Creative Collective is a group of like-minded creative and media agencies with a shared vision – to end malaria in our lifetime.


Backed by the world’s leading malaria organisations including: the World Health Organisation, the UN’s RBM Partnership to End Malaria, The Bill and Melinda Gates Foundation, The African Union, The African Leaders Malaria Alliance (to name just some of 500+ organisations), the Creative Collective creates ground-breaking campaigns that move and shake the world by provoking leaders to act and inspiring the global public to take a stand.



IN THE LAST TWO YEARS, CAMPAIGNS PRODUCED BY THE CREATIVE COLLECTIVE HAVE HELPED TO





  • Secure $14 billion in the fight to end the epidemics of AIDS, TB and malaria
  • Secure £4.1 billion in Commonwealth commitments to fight malaria
  • Secure a commitment by all 53 Commonwealth leaders to halve malaria by 2023
  • Enable the malaria message to reach more than 2 billion people worldwide
  • Win multiple global awards, giving malaria a platform outside the health sector


BRINGING TOGETHER CUTTING-EDGE CREATIVE TALENT TO ADVANCE GLOBAL HEALTH



IDEATION



Today’s creative agencies are a hive of powerful creative ability, ground-breaking innovation and epic ideas. When linked together, we can push concepts to the next level and create unique, impactful and transformative global campaigns.



PRODUCTION



Working with some of the world’s renowned production companies has enabled us to take the malaria story to a global platform. Our partners deliver the full production mix from sound design and editing to special FX and animation, all coming together to deliver bold, creative video content that ignites movements and makes change.



INNOVATION



We embrace innovation and world firsts. Being part of the Collective allows teams to test new technology and to push the boundaries of their creativity to create cutting-edge digital elements for campaigns that engage millions, inspire the creative industry and accelerate new global trends.



MEDIA



Using a broad scope of media platforms and advertising space allows campaigns to reach far and wide, delivering critical messages to the eyes of global leaders and taking the directive to end malaria to the masses.



DIGITAL



We encourage our Creative Collective to flex its creative digital muscles to produce world class platforms and mechanisms that not only deliver state-of-the-art campaigns but allow our powerful message to ripple through audiences worldwide.



IMPACT



The Creative Collective’s bold, unique campaigns have helped to drive revolutionary change. In the last year the Collective has helped secure $14 billion in the fight to end malaria, AIDS and TB as well as helping drive a commitment to halve malaria in the Commonwealth by 2023. Campaigns have also won countless awards including The Drum, BIMA, CogX, Kinsale Shark and the Webbys.



FOLLOW THE COLLECTIVE